XYZ Technical Art Services GmbH

Logo and Logograph of XYZ Technical Art Services GmbH

XYZ Technical Art Services GmbH

SME (Small/Medium Enterprise)
1–9 employees
Description

XYZ Technical Art Services GmbH (Bonn, Germany) specializes in human-centered design, impactful visual storytelling, and cutting-edge technologies for film, heritage, and immersive media. With over a decade of experience, their team supports researchers, innovators, and storytellers across Europe, focusing on UX/XR, real-time storytelling, and virtual production.

Key Collaborations & Achievements:

RETOLD Project: Partnered with EXARC and Nüwa Studios to deliver user research, prototype design, and 3D media training for open-air museums, enhancing cultural heritage engagement.

VAARHeT Project: As part of the VOXReality initiative, XYZ Technical Art Services collaborated with XR Ireland and Āraiši ezerpils Archaeological Park to develop voice-activated XR applications, transforming visitor experiences in cultural heritage sites. The team led on usability testing and analysis, driving innovation in AI-driven immersive tours and revised the prototype into a visitor-ready VR experience.

XYZ Technical Art Services GmbH collaborated with USC’s School of Cinematic Arts on the sci-fi short film EUROPA, produced by Erik Weaver at the Entertainment Technology Centre and directed by USC graduate Jacqueline Elyse Rosenthal. The project, set on Jupiter’s moon, served as a test bed for remote-first transcontinental collaboration and virtual production. XYZ designed the EUROPA 1 spaceship exterior and contributed full-CG shots for the film’s arrival and approach sequences, ensuring scientific plausibility and emotional resonance while integrating seamlessly with the film’s ICVFX and the director’s vision.

Led by co-founder Dr. Cordula Hansen, XYZ Technical Art Services is a trusted partner for cross-disciplinary, innovative projects requiring creative vision and empathic leadership.

Interaction & Enabling Technologies
Experience Modalities
Augmented Reality
Extended Reality
Mixed Reality
Virtual Reality
Virtual Worlds
Interaction
Information architecture
User-to-Contents
User-to-Creators
User-to-Environment
User-to-User
AI / ML
Content Generation
NPC
World Generation
Digital Identity
Digital Twins
Purposes
Creating
Entertaining
Learning
Service exploitation
Socialising
Working
Sectors
Arts & culture
Cultural events
Educational
Entertainment
Gaming
General / Cross-Domain
Media
Smart cities
Tourism
User & Experience Dimensions
Identity
Avatar customization
Digital Identity Management
Identification or projection
Immersion
Challenge-based immersion
Narrative immersion
Perceptual immersion
Interoperability
Cross-Platform Compatibility
Data and Asset Portability
Value chain segment
Creative studio / Media agency
Service provider
Technology transfer