ELEOS WORLD LTD (Pikd.)

Pikd.

ELEOS WORLD LTD (Pikd.)

Startup
Founded in 2023
10–49 employees
Description

Pikd is a London-based spatial computing company. Its platform anchors digital content to real-world coordinates so that content can only be collected by a person physically standing near it, within roughly two hundred metres outdoors and as little as five where precision matters.

The company's technical position is that context-aware augmented reality does not require surveillance. Most systems that understand a user's surroundings do so by sending sensor data to a server. Pikd runs language, speech and perception inference on the device itself, keeping raw sensor data local and publishing only what a service actually needs to know. The architecture is patent-pending in the United Kingdom, and the company has taken it to the UK regulator early rather than waiting to be asked.

In production, this is a geospatial engine, a game and campaign engine, and marketing tooling. Pikd has delivered 45 commercial augmented reality campaigns across the United Kingdom and Kazakhstan for brands including Red Bull, Burger King and FC Kairat. Its newest component is an on-device AI assistant that answers questions about a user's real surroundings and collection state.

The company is open about what is not solved. Positioning is mature; scene understanding is not, and closing that gap is the current engineering problem. Pikd is actively seeking European partners in geospatial positioning.

Products and/or services:

Geospatial AR platform. Digital content anchored to real-world coordinates, with client-side proximity enforcement so an asset can only be collected by someone physically present.

Campaign and game engine. Reward mechanics for location-based campaigns, including leaderboards, collection thresholds, time-windowed availability and prize allocation, with the tooling to design, deploy and monitor a campaign across multiple cities.

On-device AI assistant. A language model running locally on the phone, with read-only tool access to live application state and a grounding layer that verifies answers against what those tools returned. Speech input and output run on the device. It works with no network connection.

Privacy-preserving architecture. Multimodal inference on the device, with attestation of results rather than transmission of raw sensor data. Patent-pending in the United Kingdom.

Brand campaign delivery. End-to-end design and operation of location-based AR campaigns, delivered 45 times across the United Kingdom, Kazakhstan and Nigeria for clients including Red Bull, Burger King and FC Kairat.

Data Processing and IPR
Data processing
Personal data
Data retention period
Legal basis for data processing
Third-party transfer policies
Sensitive data
Data points processed
Sensitive data protection measures
Intellectual property
Data provenance (e.g., for AI-generated content)
User-generated assets
Assets reuse licenses
Attribution
Cross-platform interoperability
Economic & Business Layer
Business Models
Access Subscription
Advertising
B2B VW As a Service
Cosmetic Monetisation
Data / Analytics
Developer Platform / SDK / Service
Marketplace
Virtual Goods Economy
Virtual Real Estate
Creator economy
Content Creation Tools
Monetization and IP
Interaction & Enabling Technologies
Experience Modalities
Augmented Reality
Extended Reality
Mixed Reality
Virtual Reality
Virtual Worlds
Interaction
Information architecture
User-to-Contents
User-to-Creators
User-to-Environment
User-to-User
Technologies
AI / ML
Content Generation
NPC
World Generation
BCI
EEG
EMG
Blockchain/DLT
Cloud / Edge
Connectivity / networking
5G
6G
Fibre
Wi-Fi
Data Spaces, Data Lakes, etc.
Digital Identity
Digital Twins
Haptics / Senses
Electric Impulse Haptics
Pneumatic Haptics
Vibration Haptics
HPC
Interfaces/VW Access
AR Headsets
Mobile
MR Headsets
VR Headsets
Wearables
Internet of Things
Quantum
Robotics
Sensors (not IoT)
Standards
Value chain segment
Creative studio / Media agency
Full solutions supplier
Service provider
Software provider

51.5148747, -0.1235798

Address
71-75 Shelton Street, Covent Garden

Team

  Viewing team members is a feature available only to logged-in visitors. Register or log in to see their profiles.

Create new account

Already have an account? Sign in