CARRARO LAB SRL

CARRARO LAB Innovation Design

CARRARO LAB SRL

SME (Small/Medium Enterprise)
Founded in 1999
1–9 employees
Description

Carraro Lab operates in the XR and AI technology sector with proprietary platforms for education, tourism, and culture. From a technological standpoint, Carraro Lab’s platforms specifically adopt the WebXR standard to enable cross-device access via AR/VR headsets, mobile devices, PCs, and immersive projections. The XR platforms are protected by industrial patents. Carraro Lab has developed numerous projects in the field of Meta-Tourism and, as a result, was invited to present them at European Tourism Day. In the realm of user-generated virtual worlds, Carraro LAB has developed the educational XR platform Edulab, used by over 1,000 schools that have created more than 10,000 virtual environments. In the cultural sector, the multimedia works created by Carraro LAB have won 11 international awards. Among the key innovations introduced are the Street View technology developed in 2006—a year before Google—the “Roma Virtual History” app presented in 2011 by Steve Jobs, which uses the iPad’s sensors for virtual exploration, and the Expo 2015 platform. Recent innovations include the AI Literacy platform, presented at the EuropCom 2026 event for training—including immersive training—in Artificial Intelligence; the “Meta Mirror” solution, which uses AI to create virtual stargates in physical locations; and the “Microlingua LAB” for training in specialized technical languages, featuring an immersive glossary and an immersive conversation experience. Carraro LAB’s clients include state and local government agencies, media outlets and publishers, and multinational corporations.

Products and/or services:

Carraro Lab’s main products and services:
- The “XR Edulab” platform, for virtual and augmented reality training in elementary and high schools, featuring a participatory approach and a library of virtual content
- The “Immersive Academia” platform for immersive training at the university level
- A catalog of over 100 “Immersive Labs” dedicated to the professions of the future and the humanities
- The “Microlingua Lab” platform for immersive training in specialized technical languages, with over 20 languages available
- “Metareality” platform for the development of real-time 3D virtual environments, featuring metaverses and 3D simulations, and allowing users to make modifications
- “Meta-mirror” solution that uses computer vision to create virtual teleportation points in physical locations (trade shows, airports, etc.)

Data Processing and IPR
Intellectual property
Data provenance (e.g., for AI-generated content)
User-generated assets
Assets reuse licenses
Cross-platform interoperability
Economic & Business Layer
Business Models
Access Subscription
Interaction & Enabling Technologies
Experience Modalities
Augmented Reality
Extended Reality
Mixed Reality
Virtual Reality
Virtual Worlds
Interaction
Information architecture
User-to-Contents
User-to-Creators
User-to-Environment
Technologies
AI / ML
Content Generation
NPC
World Generation
Cloud / Edge
Data Spaces, Data Lakes, etc.
Digital Identity
Digital Twins
Interfaces/VW Access
AR Headsets
Mobile
MR Headsets
VR Headsets
Wearables
Purposes
Creating
Learning
Sectors
Arts & culture
Cultural events
Educational
Media
Tourism
User & Experience Dimensions
Accessibility and Inclusion
Diversity and Representation
Universal Access
Active engagement & co-creation
Co-creation and community engagement
Collaborative platforms
Identity
Avatar customization
Digital Identity Management
Identification or projection
Immersion
Challenge-based immersion
Narrative immersion
Perceptual immersion
Interoperability
Cross-Platform Compatibility
Data and Asset Portability
Value chain segment
Software provider

45.6028493, 9.8859559

Address
via Valle Calepio n.5 - 25036 Palazzolo sull'Oglio (Bs) Italy

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