Uplandme, Inc. (Upland) is the developer of a location‑based virtual real‑estate metaverse mapped to real cities. Players buy, own, and develop virtual land parcels (NFTs) using in‑game currency.
The platform enables player-owned shops (“Metaventures”), UGC creation, treasure hunts, races, and branded partnerships.
Upland abstracts blockchain complexity by allowing purchases in fiat, enabling asset sales via Tilia Pay into USD. The economy includes UPX for property and Spark/Sparklet for building and creation. Governance and gradual decentralisation empower community participation.
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CountryUnited States
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Technological areaBlockchain/DLTCloud / EdgeData Spaces, Data Lakes, etc.Internet of ThingsExtended Reality (XR)Virtual Worlds
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Value Chain Segment:Full solutions supplier (e.g., supplier of a virtual world product)Software provider
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Products and/or services:
- Virtual Property Ownership & Trading: Players purchase virtual land in mapped real‑world cities as NFTs, earning UPX and real-world fiat via secondary sales
- Metaventures & UGC Marketplace: Player‑run digital storefronts where individuals can sell assets, partner as sub‑merchants, and operate virtual businesses
- Spark/Sparklet for World‑Building: Utility tokens used for constructing structures and assets; Sparklet is tradable outside Upland for ecosystem expansion
- Collections, Events & Quests: Gameplay mechanics that reward property sets, treasure hunts, races, and community challenges with UPX bonuses and badges
- Layer‑2 Developer Ecosystem: Partnerships and incubation (e.g. OnePiece Labs), allowing third‑party apps to bridge in with assets and experiences