Roblox Corporation develops Roblox, a global social metaverse where users create, share and monetise 3D experiences using Roblox Studio and a powerful UGC economy.
The platform supports gameplay, social interaction, branded virtual events, virtual goods and real-world product integration.
Developers earn via in-experience purchases, avatar items, subscriptions, plugins, ads and real-world commerce linked to digital goods.
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CountryUnited States
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Technological areaAI / MLAugmented RealityBlockchain/DLTCloud / EdgeData Spaces, Data Lakes, etc.Extended Reality (XR)Virtual RealityVirtual Worlds
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Value Chain Segment:Full solutions supplier (e.g., supplier of a virtual world product)Software provider
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Products and/or services:
- Roblox Studio & Platform: Authoring tool and runtime for millions of immersive user-generated worlds, playable across PC, mobile, console and VR
- Robux Virtual Currency & Economy: In-platform currency enabling monetisation via game passes, subscriptions, developer products, and experience-based engagement rewards
- Avatar Marketplace & Limiteds: Avatar items, clothing, accessories, heads and bodies sold and resold, with creator royalties and limited‑edition drops
- Creator Rewards & Incentive Programs: Engagement-based payouts, new Daily Engagement and Audience Expansion rewards to further incentivise creators
- Immersive Ads & Commerce Tools: Native ad placements, ads manager tools, and physical merchandise integration via Shopify and Approved Merchandiser Program