Immersive Tech Week (ITW) is an international festival and business platform that explores how immersive and emerging technologies shape the world around us. Taking place in Rotterdam, ITW brings together those who dare to dream and do: artists and creators, entrepreneurs and industry leaders, researchers, policymakers, educators, and innovators from across the globe.

At the heart of ITW lies a simple but urgent question: how do we use creativity and technology to make a better day? Technologies such as AI, virtual agents, digital twins, XR, and simulation are no longer future concepts—they are already transforming healthcare, education, industry, cities, and culture. ITW offers a space to experience these developments firsthand, while also reflecting critically on their societal, ethical, and human impact.

ITW is designed as a connected ecosystem rather than a collection of isolated events. Across conferences, domain tracks, workshops, showcases, and discovery spaces, the festival connects imagination with implementation. It is a place where inspiration meets application, where demos become pilots, and where conversations turn into collaborations and concrete partnerships.

Startups, scale-ups, artists, and technology providers meet corporates, public institutions, hospitals, educators, and policymakers who are actively looking to adopt and deploy immersive solutions. Matchmaking and in-person meetings are central, ensuring that innovation translates into real-world impact.

ITW operates through a quadruple helix model, activating government, knowledge institutions, business, and society simultaneously. This makes the festival not just a showcase of what’s emerging, but a catalyst for responsible, inclusive, and economically viable innovation.

In short, ITW is where immersive technology becomes tangible, meaningful, and actionable—a platform that unites the community, inspires creative minds, and drives business forward.