Highstreet, formerly LumiereVR, presents a commerce-centred virtual world where gaming, NFTs, and real-world brands converge.
Built as a browser- and VR-compatible MMORPG, it allows users to explore branded environments, complete quests, earn in-game currencies, and interact with tokenised digital and physical goods. Its dual-token economy supports both governance and everyday gameplay, while bonding-curve pricing ensures liquidity and fairness.
The project emphasises accessible metaverse experiences and partnerships with major retail and crypto brands, aiming to establish a new virtual commerce frontier.
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CountryUnited States
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Technological areaAI / MLAugmented RealityBlockchain/DLTCloud / EdgeData Spaces, Data Lakes, etc.Internet of ThingsExtended Reality (XR)Virtual RealityVirtual Worlds
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Value Chain Segment:Full solutions supplier (e.g., supplier of a virtual world product)Software provider
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Products and/or services:
- Highstreet World: An immersive VR and web-based MMO environment made from branded regions and hexagonal land plots, offering avatar-based navigation, quests, dwellings, and social interaction
- Highstreet Market: A phygital marketplace selling limited-edition digital and physical items via bonding-curve pricing; brands tokenise products so purchases can be redeemed physically
- Dual-token Ecosystem: Governance and staking token HIGH; in-game utility token STREET (StreetCreds) for purchasing, crafting, quests and transactions
- Virtual Real Estate & Homes: Users can acquire virtual land and residences via Initial Home Offerings (IHOs), decorate them, and earn rental or trading rewards on platform transactions
- Quests, social and branded gameplay: RPG-style progressions through quests, combat, crafting, social events and branded experiences
- Data Analytics & Gaze Metrics: Tools such as gaze analytics track user attention and engagement within VR sessions to optimise UX and monetisation