The VR Business Club is Germany’s leading and largest business-oriented platform dedicated to immersive technologies, including Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and Artificial Intelligence (AI). Founded in 2016 and based in Berlin, the club provides a national and increasingly international hub for dialogue, collaboration, and strategic matchmaking between innovators and enterprises.
Its core mission is to bridge the gap between emerging technologies and real-world business applications. By bringing together over 250 member companies from sectors such as manufacturing, automotive, healthcare, finance, education, logistics, and media, the VR Business Club empowers decision-makers to explore and adopt XR and AI solutions tailored to their needs.
What sets the club apart is its curated and hands-on approach. Rather than just hosting industry talks, the VR Business Club orchestrates interactive sessions, applied workshops, and immersive demos that allow companies to experiment with emerging solutions in safe, collaborative environments. Their Metaverse-based meeting formats and XR showrooms (Spaces) create a unique setting for experiencing innovation first-hand.
Another pillar of the club is its strategic consulting and matchmaking services. Through expert facilitators and thematic think tanks (such as SparX), the club identifies pain points in organizations and introduces tailored XR/AI solutions and providers from its network. This model accelerates innovation adoption by reducing experimentation costs and enhancing solution fit.
The VR Business Club also serves as an influencer and thought leader in the XR/AI space, promoting digital transformation across German and European industries. It supports not only technological advancement but also encourages interdisciplinary collaboration, fostering an ecosystem where startups, corporates, universities, and public actors align efforts to shape the future of immersive technology.
Whether it’s navigating the corporate Metaverse, enhancing industrial training through XR, or integrating AI into design and operations, the VR Business Club provides the platform, expertise, and partnerships needed to turn vision into reality.
Key Activities
Curated Events: Organizes monthly events, including physical flagship gatherings in cities like Berlin, Munich, and Frankfurt, as well as virtual meetings in the Metaverse, facilitating knowledge exchange and networking.
SparX Think-Tanks: Hosts interactive sessions where members present challenges and collaborate on developing XR/AI solutions, promoting practical innovation.
Best Practice Talks: Features presentations of successful XR/AI implementations, providing insights and inspiration for members to apply in their contexts.
Spaces – Virtual Showrooms: Offers immersive environments for members to experience and showcase XR applications, enhancing understanding and engagement.
Expert Consultations: Provides access to specialists in areas like brand strategy, digital identities, and the corporate Metaverse, supporting members in strategic decision-making.
More information visit: https://vrbusiness.club/?lang=en