Visual Arena

Established in 2012, Visual Arena operates under Lindholmen Science Park as a neutral platform fostering collaboration among academia, industry, and public institutions. Its mission is to harness the power of visualization to address complex societal challenges and drive sustainable innovation.  

The arena offers a state-of-the-art visualization studio equipped with advanced technologies, including a 6-meter-wide projection screen, to support immersive experiences and interactive projects. Key initiatives and focus areas include:

  • Narrative XR Lab: Exploring artistic storytelling through Extended Reality (XR). 

  • Virtual Gothenburg Lab: Developing a digital twin of Gothenburg for urban planning and citizen engagement. 

  • Experience to Insights Lab: Facilitating innovation and design sprints to transform experiences into actionable insights. 

Visual Arena’s collaborative approach enables stakeholders to co-create solutions that leverage visualization for education, urban development, healthcare, and more. By integrating technology, creativity, and research, it aims to make visualization a tool accessible to all, promoting understanding and engagement across various sectors.  

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Organisations involved
Technological Area
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Market segment target
Not applicable (e.g., not related to any specific market segment but rather to technology)
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