Osservatorio Metaverso is an Italian initiative dedicated to researching, disseminating, and providing consultancy on the Metaverse and immersive technologies. It offers insights into the evolution of internet towards three-dimensional virtual worlds, aiming to guide businesses and individuals in navigating this emerging landscape.
Founded in April 2022 by marketing consultant and author Vincenzo Cosenza, Osservatorio Metaverso emerged with the publication of the first global map of the Metaverse on the blog Vincos.it. Subsequently, in July 2022, a dedicated website was launched to house the project.
The observatory aims to:
Research: Explore technological evolution, application contexts, and behaviors of individuals and companies.
Dissemination: Inform to contribute to understanding opportunities, risks, and development trajectories.
Consultancy: Offer training and strategic support to companies aiming to embrace Metaverse challenges.
Notable projects include:
Mappa del Metaverso: A mapping of existing virtual worlds categorized by access technology and blockchain usage.
Statistiche sul Metaverso: Statistics on monthly and daily users of existing three-dimensional virtual worlds.
Censimento delle Aziende: A census of Italian companies offering services related to the Metaverse.
Vocabolario del Metaverso: An updated collection of essential terms to understand Metaverse discussions.
The observatory also collaborates with partners like Ipsos to conduct surveys on Italians’ knowledge and opinions about the Metaverse.
Contact Information
Website: https://osservatoriometaverso.it/
Founder: Vincenzo Cosenza
Newsletter: Osservatorio Metaverso on Substack